Some of the biggest celebrities have decided to make the ultimate sacrifice…!!! They have decided to quit Tweeter and Facebook until they have raised 1 million dollars for the Keep a Child Alive program. Keep a Child Alive is a program, which provides treatment for aids to boys in India, Kenya, Rwanda, Uganda and South Africa. Lady Gaga, Justin Timberlake, Usher, Alicia Keys and Kim Kardashian are among the celebrities participating in the event. Using social networks and celebrities as ad campaigns is new. In the past celebrities were used to gain support on many charities. But this time the celebrities decided to take the matter into their own hands. In the past, programs uses celebrities as a way to advertise. Now, celebrities are using programs to advertise themselves. If it works it's a win-win situation. Celebrities will get more fame, and the kids that have AIDS can get treatment. Recently, they have started an add campaign to gain donations for Keep a Child Alive called "buy a life". This kind of donation gathering could have very good or very poor results. It all depends on the celebrity. The key to this is which celebrity will draw in the most attention and money. If it was Justin Beiber... it is doubtful any money will be gathered. But on the other hand, Lady Gaga with 24 million fans on Facebook or Usher with 9 million are very good at drawing attention. It is highly likely that Lady Gaga alone might pull out the 1 million dollars. Results are yet to be seen.
For more info go to:
http://www.nydailynews.com/gossip/2010/11/28/2010-11-28_lady_gaga_alicia_keys_sign_off_facebook_twitter_for_keep_a_child_alive_charity_o.html
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